Case Study: a multi-billion-dollar B2B IT distributor accelerates partner recruitment and boosts conversions with PartnerOptimizer

Multi-Billion-Dollar B2B IT Distributor - Customer Case Study

A senior channel executive at a multi-billion-dollar B2B IT distributor faced the challenge of efficiently identifying and recruiting new partner prospects for a supplier's cloud infrastructure product. Their existing process was time-consuming and yielded poor results, prompting them to evaluate the PartnerOptimizer platform for a more effective partner discovery solution.

The solution from PartnerOptimizer provided a highly targeted and data-driven approach to partner identification, which required significantly less upfront discovery time than a well-known alternative. The results were substantial, with PartnerOptimizer achieving a 15% partner conversion rate, resulting in 20 new partners from just 45 days of telesales efforts. This performance was a dramatic improvement over the alternative method, which had a less than 1% conversion rate, and it came at a much lower cost per recruit, saving the distributor considerable time and resources.