Case Study: LogMeIn boosts partner productivity and increases conversion rates with PartnerOptimizer

How the PartnerOptimizer platform boosted productivity and increased conversion rates by 40% for the LastPass Channel Team

LogMeIn, a mid-sized SaaS company, faced the challenge of efficiently identifying and recruiting the best-aligned Managed Service Provider (MSP) partners for its new LastPass MSP solution. With aggressive growth goals, its channel team needed a more effective method than buying lists or attending trade shows. They turned to the PartnerOptimizer platform to build a data-driven Ideal Partner Profile.

Using PartnerOptimizer, the team streamlined their search criteria and leveraged a massive partner database to find lookalike MSPs. This process saved the team hundreds of hours of research and enabled them to craft targeted pitches. The solution implemented by PartnerOptimizer led to a 40% conversion rate of interested MSPs into actual partners and significantly increased the channel team's overall productivity and efficiency.

LogMeIn

Randy Fahrbach

Director of the North America Channel