Case Study: Oracle NetSuite achieves 257% North American MQL growth with Partnerize

Unleashing the potential of Oracle NetSuite's North American affiliate program on the Partnerize platform

Oracle NetSuite, the leading integrated cloud business software suite, partnered with Partnerize (alongside All‑Inclusive Marketing) to scale its North American affiliate program in 2022. After sustained growth in 2021, NetSuite’s challenge was to improve lead quality and conversion rates and to elevate a White Paper campaign into a primary driver of down‑funnel results using the Partnerize platform.

Partnerize assessed the program structure and implemented hierarchical commission and payment models, reporting and analytics, and optimizations around partner mix, content strategy, and incentivization. The changes helped NetSuite more than double White Paper contributions year‑over‑year and drove measurable growth: 257% North American MQL growth, a 355% increase in MQLs from the White Paper campaign, and 2x White Paper program contribution versus the prior year.

Oracle NetSuite