Case Study: Charlotte Tilbury achieves 13% of partnership revenue and a 91% reduced CPA with Partnerize

Turning make up artist advocates into valuable affiliates

Charlotte Tilbury, one of the world’s fastest-growing beauty brands, partnered with Partnerize to turn top professional makeup artists into measurable affiliates. Faced with an informal referral program and no reliable way to track or redeem offline coupon codes, Charlotte Tilbury needed a performance-marketing solution that would automate tracking, attribution and payouts for its Magic Makeup Stars initiative.

Partnerize deployed the Partnerize Platform and built-in email automation to track unique offline codes, issue commissions and collect influencer referral data, enabling the Magic Makeup Stars program to launch in four weeks. The program achieved an 11% click-to-sign-up rate, now accounts for 13% of the brand’s partnership revenue (a 13% revenue lift vs the traditional affiliate program within four weeks), reduced CPA by over 90% and delivered roughly a 12:1 ROAS (1217% campaign ROAS), with strong positive feedback from participating artists.

Charlotte Tilbury