Case Study: THE ICONIC achieves 41% sales growth with Partnerize app tracking

The Iconic - Customer Case Study

THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, wanted to better convert shoppers who arrived via affiliate partners by directing them to its app, where customers show higher frequency and average order value. Working with Partnerize since 2015, THE ICONIC needed a scalable affiliate solution and improved attribution to optimise partner selection and reduce manual order-attribution overheads.

Partnerize delivered a sophisticated, scalable affiliate platform and app tracking capabilities, giving THE ICONIC real-time campaign performance and richer data insights. After implementing Partnerize’s app tracking in August 2022, THE ICONIC’s sales increased 41%, app sales share rose from 39% to 47%, app orders had a 25% higher AOV than web, and manual attribution work was substantially reduced; the rollout also enabled strategic partner diversification (cashback/coupon for volume, student/content for awareness).

The Iconic