Case Study: Karen Millen achieves rapid partner growth and 40% content-syndication revenue with Partnerize

Software and service combination dresses up Karen Millen’s affiliate program

Karen Millen, a fashion retailer unhappy with a legacy affiliate provider, turned to Partnerize to modernize its affiliate program. The brand’s marketing manager—who had previously used Partnerize at Boohoo Group PLC—sought Partnerize’s partner discovery, tracking, reporting and payment capabilities to migrate within 30 days, boost content syndication revenue share to 15%, and improve overall channel ROAS.

Partnerize delivered its platform and expert support—using Discover for precise partner recruitment, recruitment/activation automations, integrated email/CRM, dynamic reward structures and spend allocation tools—which accelerated migration and diversified partners. The results: 55 new revenue-generating partners in 30 days, content syndication contributing 40% of revenue (well above the 15% target), ROAS exceeded by 25%, and 20 hours saved per week—demonstrating clear impact from Partnerize’s solution.

Karen Millen