Case Study: Boohoo Group’s Karen Millen achieves rapid partner growth, 40% content-syndication revenue and 25% higher ROAS with Partnerize

Software and service combination dresses up Karen Millen’s affiliate program

Boohoo Group’s Karen Millen brand was struggling with a legacy affiliate provider and needed faster partner discovery, better tracking/reporting, and more sophisticated commission controls. The marketing manager, who had prior experience with Partnerize, chose the Partnerize platform — including its Discover recruitment engine and tracking, reporting and payment capabilities — to migrate the program and drive incremental growth.

Partnerize delivered rapid migration and activation automations, precise partner recruitment via Discover, and dynamic reward structures tailored by partner type and conversion value. Within 30 days Boohoo Group onboarded 55 new revenue-generating partners, content syndication accounted for 40% of revenue, ROAS exceeded targets by 25%, and workflow automations saved 20 hours weekly.

Boohoo Group

Karen’s Millen

Marketing Manager