Case Study: Virgin Australia achieves new revenue streams and real-time insights with Partnerize

Smooth reporting & real time reporting open a new revenue stream for Virgin Australia

Virgin Australia, Australia’s second‑largest airline, needed to expand beyond SEM, grow new marketing channels, improve operational efficiency, and centralize partner management. To solve this, Virgin Australia selected Partnerize and its Partner Management Platform (PMP, formerly Performance Horizon) to manage and scale its partner marketing programs.

Partnerize deployed its real‑time Partner Management Platform to capture detailed partner activity and generate actionable insights, offering real‑time reporting (removing end‑of‑month matching), meta‑search visibility, and performance comparison across partners, routes, and service classes. The solution opened a new revenue channel via cashback and loyalty partners, produced significant productivity gains by managing partners from one platform, and enabled rapid onboarding with key partners live within two weeks.

Virgin Australia

Drew Ascough

Leader - Performance Media & Analytic