Case Study: RateCity achieves real-time conversion tracking and higher ROI with Partnerize

Ratecity harness partnerize's api key data analysis

RateCity, a consumer finance comparison site that helps people find and compare financial products, needed richer, real-time performance data to better optimize traffic and onsite engagement for clients like National Australia Bank and Westpac. Faced with slow, manual Excel data dumps for non-Partnerize clients, RateCity integrated with Partnerize—using the Partnerize API/Partner Management Platform—to capture session-level data and track partner network performance from click to conversion.

Partnerize collaborated with RateCity to deliver a real-time, API-driven solution that records session information from click through validated conversion and feeds into RateCity’s analytics stack (SiteCatalyst, Google Analytics, Salesforce). With Partnerize, RateCity can calculate conversion rates and ROI by traffic source in real time, run A/B tests and optimize page design, and continually refine traffic to convert more new customers for NAB and Westpac while eliminating inefficient manual reporting.

RateCity

Paul Marshall

Chief Executive Officer