Case Study: Pizza Hut Delivery achieves 45% increase in partner website clicks and partnership-driven growth with Partnerize

Pizza Hut Delivery and Navigate Digital drive growth through partnerships through quarantine

Pizza Hut Delivery faced major disruption when COVID-19 forced dine‑in closures and needed new ways to drive awareness and sales for its delivery business. Working with agency Navigate Digital, Pizza Hut Delivery turned to Partnerize and its AI‑powered Partnership Automation Platform (including API capabilities and the Partner Discovery marketplace) to scale a low‑risk, pay‑for‑performance partnerships channel.

Partnerize enabled automation, rapid creative changes across partners, closed‑user groups (eg. Blue Light Card) and faster partner onboarding, which helped Pizza Hut Delivery increase onboarded partners by 28% and boost partner website clicks by 45% (March–July 2020 vs. 2019). Closed‑user groups accounted for 15% of partner sales (March–August 2020), while new brand partnerships (Tastecard, Meerkat Meals) contributed about 5% of partner revenue—demonstrating Partnerize’s measurable impact on growth and incremental sales.

Pizza Hut Delivery

Mandeep Kaur

Digital Customer Acquisition Assistant Manager