Case Study: Mitchell Gold + Bob Williams achieves 12:1 ROAS and 150% higher AOV with Partnerize

Partnerize service team & platform afford Mitchell Gold + Bob Williams high-end affiliate outcomes

Mitchell Gold + Bob Williams Home Furnishings, a luxury furniture brand, needed to diversify revenue and was new to the affiliate channel. They sought education and a partner with channel expertise and advanced technology to work with content partners in a pay-for-outcome model, so they engaged Partnerize’s platform and service team to accelerate results.

Partnerize used its partner discovery tools, dynamic commissioning and attribution, and hands-on service to recruit and activate diversified affiliates (content and influencers) and optimize performance. The affiliate channel became the brand’s highest-performing digital channel—delivering a 12:1 ROAS, with content partners making up 56% of partners, driving 74% of traffic and 32% of total revenue, and producing a 150% higher AOV vs. program average—prompting Mitchell Gold + Bob Williams to increase investment in the channel with Partnerize.

Mitchell Gold + Bob Williams Home Furnishings

Sarah Sheldon

Sr. Director, Ecommerce