Case Study: Protein Works achieves 50% new-customer growth and 53% higher ROAS with Partnerize

Partnerize migration fuels Protein Works partnership success

Protein Works, a nutrition retailer operating in a competitive affiliate landscape, faced inefficiencies engaging mid-tier partners and growing its new-customer base on a legacy platform. To protect publisher revenue during key trading periods, diversify its partner mix, and recoup lost customers, Protein Works migrated to Partnerize’s software and engaged Partnerize’s fully managed Maximize services for strategic partnership support.

Partnerize’s account strategists launched campaigns across seven markets, optimized commissions, and expanded into premium content and non-traditional partners like card-linked offers and comparison shopping services, using real-time insights for rapid optimization. Partnerize’s approach helped Protein Works grow new customers by 50% in three months, boost year‑over‑year ROAS by 53%, increase new-customer order share by 20%, and surpass total revenue goals by 130% (notable metrics: 480 conversions, $206K order value, $5.1K commission, 9.4K clicks).

Protein Works

Nichol Callaghan

Digital Marketing Director