Case Study: StubHub achieves $7M+ incremental revenue and 32% higher ROAS with Partnerize

Partnerize is just the ticket StubHub needs for partnership software and services

StubHub, the world's most trusted ticket marketplace, faced pandemic-driven disruption and the limits of legacy affiliate technology—disparate systems for partner recruitment, rigid commissioning, and spreadsheet-driven optimization that made it hard to quantify affiliate performance. To modernize its partner channel, StubHub adopted Partnerize, using Partnerize’s partnership platform with AI-powered partner discovery, dynamic commissioning and expert services.

Partnerize implemented automated partner recruitment, flexible fixed-dollar and dynamic commissioning, transaction validation and integrated reporting, plus hands-on strategic support. The move centralized partner management, cut manual work and improved decisioning, delivering measurable gains: 100+ revenue-generating partners activated, $7M+ incremental revenue and a 32% higher return on ad spend for partners recruited through Partnerize over an 18‑month post-migration period.

StubHub

Dave Huff

Head of Partnerships and Affiliates