Case Study: Airasia achieves rapid ecommerce pivot and low-cost customer acquisition with Partnerize

Partnerize helps airasia reach new heights with introduction of innovative new product offerings

airasia faced a near‑total halt in travel during the COVID‑19 pandemic and pivoted from an airline into ecommerce with airasia Shop, airasia Fresh and airasia Food. To avoid large customer acquisition costs and to leverage its employee database, airasia turned to Partnerize and its partnership‑marketing technology, including the Partnerize Discovery Tool, to build affiliate and referral programs.

Partnerize helped airasia identify new affiliate partners, launch an employee referral program under an affiliate/CPA model, and pivot partner messaging with ongoing optimization supported by Partnerize’s SEA customer‑success team. The approach onboarded 1,000+ employees as tracked partners, expanded airasia into new verticals, and enabled the company to scale new business lines during the pandemic without incurring large acquisition costs.

Airasia

Bharat Sannareddy

Senior Manager, Digital Marketing & Growth