Case Study: M.J. Bale achieves 185% partnership revenue growth with Partnerize

Partnerize and Silverbean enable M.J. Bale to increase partnership revenue by 185%

M.J. Bale, a premium Australian men's fashion brand, faced an underperforming affiliate channel with revenue concentrated in a few last-click publishers and needed to diversify partners, incentivize target SKUs, and adapt quickly during COVID-19. They selected Partnerize (using its platform features such as flexible commissioning and the Partner Discovery Tool) alongside agency Silverbean to unlock broader partnership potential and refocus the channel on profitability and strategic business objectives.

Partnerize’s technology—deployed with Silverbean’s tiered publisher approach and strategic support—enabled flexible commission structures, partner recruitment, and targeted incentives (including promoting overstock without discounting), while optimizing affiliates for profitability. The Partnerize-powered program delivered measurable impact: a 185% increase in channel revenue YoY, 384% more transactions YoY, and a 743% uplift in target SKU sales YoY.

M.J. Bale