Case Study: MandM Direct achieves a 54% reduction in cost per order and 50% increase in partner activity with Partnerize

Partner marketing unlocks growth for fashion e-commerce retailer mandm direct

MandM Direct, a leading European online off-price retailer with over 2 million active customers, needed more granular partner data, better automation and a more robust platform to grow its partnership channel and migrate off a legacy network quickly. To meet an aggressive timeline, MandM selected Partnerize and its Partnership Automation Platform (including the API-based Partner Migration Tracker and SaaS partner management tools) to support the migration and programme relaunch.

Partnerize executed a four-week rollout that consolidated 3,000 legacy partners into 200 high-performing partners with no negative revenue impact, driving measurable improvements: a 54% decrease in cost per order, a 50% increase in partner activity from the migrated partners, greater data-driven insights and improved ROI. The Partnerize solution also reduced overheads through automation, removed override charges, enabled faster payments and streamlined partner onboarding and management.

MandM Direct

Phil Twigg

Head of Acquisition