Case Study: Emirates achieves 118% affiliate revenue growth with Partnerize

Parnerize enables Emirates to realize 118% affiliate revenue growth through partnership channel tracking and flexible commissioning

Emirates, the largest airline and flag carrier of the United Arab Emirates active in 87 markets with over 10,000 publisher connections, faced a fragmented global affiliate program spread across multiple networks. They needed a scalable, single partner program with flexible commissioning and accurate channel tracking to streamline commissions and optimize partners; Partnerize provided its partnership platform for channel tracking and flexible commissioning to meet this need.

Partnerize centralized Emirates’ global partners, incorporated additional metadata for improved commissioning and reporting, implemented granular commission structures aligned to flight routes, and optimized metasearch bookings to drive traffic directly to the Emirates site. The initiative delivered measurable results: 118% year‑over‑year affiliate revenue growth, a 270% increase in transaction volume on a focused route, and 190% more revenue from a route‑specific campaign.

Emirates

Peter Agardi

Digital Communications Manager