Case Study: Pair Eyewear boosts new user sales with Partnerize

Pair Eyewear reframes affiliate success, with Growth HQ & Partnerize

Pair Eyewear, a customizable eyewear brand for kids and adults, was already running an affiliate program but wanted to move beyond lower-funnel partners. Working with agency Growth HQ, the company needed a SaaS platform to recruit and manage a more diverse mix of upper- and mid-funnel partners and drive incremental revenue. Partnerize was selected to support this next phase of affiliate growth.

Using Partnerize, Growth HQ migrated Pair Eyewear from ShareASale, audited the legacy partner mix, and removed underperforming affiliates while recruiting higher-quality U.S. content and media partners. The refreshed strategy helped build brand awareness and improve efficiency, delivering a 135% year-over-year increase in new user sales, 46% of new users from content partners, a 250% increase in active partners, and 13% average monthly click growth.

Pair Eyewear

Marisa Lifschutz

Influencer Growth Marketing Lead