Case Study: Kat The Label drives new customer growth and revenue with Partnerize

Kat the Label’s strategic affiliate wins with Partnerize

Kat The Label, an Australian lingerie brand, partnered with Partnerize as it expanded into affiliate marketing and set its sights on growing in the US. New to the channel but already seeing strong results from influencer marketing, the team needed help building a more effective affiliate strategy focused on new customer acquisition and a broader mix of partners.

Partnerize supported Kat The Label with onboarding services, dynamic commissioning, and tools like Suppressed Code to improve efficiency and reward new customers. The strategy saved 20% on paid commissions, drove 61% of conversions and 70% of revenue from new customers, and helped grow the partner network to 75 partners. Since launch, the affiliate channel has contributed 8% of total revenue in Australia and 5% in the US, with revenue growth of +12% YoY in AU, +130% YoY in the US, and +38% overall.

Kat The Label

Anna Metcalfe

Head of Marketing and Growth