Case Study: Trip.com achieves 4X more converting partners and 10X+ GMV with Partnerize

How Trip.com lands huge outcomes by increasing their partner portfolio

Trip.com, a global travel company with over 400 million members, partnered with Partnerize to rebuild and scale its partner program as travel rebounded post‑Covid. Facing rapid year‑over‑year growth in APAC, Trip.com needed a centralized system and strategic commissioning to expand partner types—especially content partners—while controlling marketing spend and improving partner management.

Partnerize delivered a centralized platform with strategic commissioning, robust metadata and analytics, and automations that streamlined operations and partner growth. As a result, Trip.com saw a 4X increase in active converting partners, an 8X increase in content partners since 2021, an 8X rise in exposure to click‑active partners, more than 10X growth in GMV, and 30 hours saved weekly—demonstrating measurable impact from Partnerize’s solution.

Trip.com

Henrique de Castro Almeida

Global Head of Affiliate Marketing