Case Study: Leatherman expands audience and increases revenue with Partnerize

How the king of multipurpose tools taps the Partnerize platform for right-fit partner discovery & recruitment

Leatherman, the 40-year-old maker of multipurpose tools, needed to reach customers beyond its core demographic after growth stalled with a legacy affiliate provider that favored bottom-of-funnel couponing. To broaden its audience and diversify partnerships, Leatherman turned to Partnerize and its affiliate marketing platform for better partner discovery and recruitment.

Partnerize used its platform—leveraging Discover for recruitment, dynamic commissioning and the Preferred Partner solution—to find and activate right-fit content partners and set equitable reward structures across the purchase funnel. The shift drove measurable impact: content and content syndication traffic rose 11% and revenue rose 7%, while coupon and loyalty traffic fell 15% and revenue fell 9%, producing incremental revenue and expanded reach for Leatherman.

Leatherman

Ashleigh Brantingham

Performance Marketing Manager