Case Study: Adore Beauty achieves ROI-driven affiliate growth and 30% commission savings with Partnerize

How Adore Beauty uncovered a highly efficient marketing channel with Partnerize

Adore Beauty, Australia’s leading online beauty store, needed a scalable, ROI-focused marketing channel with measurable results to match its operational excellence. The retailer brought its affiliate program in-house in 2020 and partnered with Partnerize, using the Partnerize platform (including dynamic partner payments and a dedicated Customer Success Manager) to prioritize compliance, partner monitoring, and performance-driven affiliate management.

Partnerize implemented dynamic commissioning based on conversion attributes, supported a full-funnel partner mix (content, cashback, student, loyalty, influencer, BNPL), and helped run supplier-funded campaigns and program health checks. The results speak to the impact: partner count grew +289% (from 73 to 284 across 12 partner types), Partnerize-enabled dynamic payments delivered ~30% savings in partner commissions, and Adore Beauty maintained a highly effective ROAS while increasing new customer acquisition and average order value.

Adore Beauty

Daniela Piedrahita Eastman

Senior Partnerships Specialist