Case Study: Goalie Monkey achieves $400K+ incremental revenue by switching to content partners with Partnerize

Goalie Monkey scores big by making bottom to top-funnel partner switch with Partnerize

Goalie Monkey, a hockey equipment and apparel retailer, faced prolonged post‑pandemic stagnancy as last‑click affiliate partners failed to restore pre‑pandemic revenue. Partnerize stepped in using its Discover technology to identify and recruit higher‑value partners to rebuild the brand’s affiliate performance.

Partnerize recruited content partner GoalieCoaches from a competing platform, assigned them Preferred Partner status with a set commission, and shifted attribution away from last‑click partners to GoalieCoaches. Within roughly a year GoalieCoaches generated $265K in incremental revenue for Goalie Monkey (about $50K, or 19%, attributable to Preferred Publisher status), and the Partnerize‑led approach delivered over $400K in incremental revenue since the relationship began in mid‑2020.

Goalie Monkey

Joe Macias

Director of E-Commerce & Digital Marketing