Case Study: P1 Travel achieves global expansion and 31% revenue growth with Partnerize

Global expansion puts P1 Travel in pole position on Partnerize

P1 Travel, Europe’s largest ticketing company, needed to scale globally and diversify beyond seasonal football and F1 into music, festivals, tennis and American sports. To tackle different regional buying behaviors, partner types and reward structures across new markets like Spain, Mexico and France, P1 rebuilt its partnership programs directly on the Partnerize platform.

Using the Partnerize platform and support from a dedicated Partnerize team, P1 migrated revenue-active partners in seven days, managed multiple markets and currencies on one unified system, implemented dynamic commission structures, and unlocked event-level analytics. The program launched in 15+ new markets and delivered measurable gains: +31% revenue (half-year 2024 vs full-year 2023), up to +159% higher conversions in existing markets and a 217% increase in AOV, while automation and improved communications reduced time to revenue.

P1 Travel