Case Study: Foxtel achieves 172% increase in conversions with Partnerize

Foxtel think outside the box and drive 172% growth in the partner channel

Foxtel, one of Australia’s largest subscription television providers, wanted to diversify its digital media spend and in 2015 began managing marketing partnerships directly. To support that shift, Foxtel adopted Partnerize (the Partner Management Platform) and assigned an in‑house performance specialist to run and optimize the partner channel.

Using Partnerize to centralize partner communications, distribute and A/B test creative, and pull daily performance reports, Foxtel drove a 172% year‑over‑year increase in conversions and a 328% surge in conversions during its rebrand month, while also saving significant time on reporting and creative distribution. Partnerize’s platform and dedicated support enabled faster optimization, clearer analysis, and measurable partner-channel growth.

Foxtel

Arnaud Lachaise

Digital Performance Specialist