Case Study: Fanli (China's largest cashback site) achieves 231% conversion growth with Partnerize

Fanli utilizes real-time insights and reporting to drive more conversions

Fanli, China’s largest cashback site with 140 million registered users, faced a need for more accurate tracking, transparency and real-time insights after two key advertisers moved to Partnerize. To better manage promotions and drive conversions across its large member base, Fanli adopted Partnerize’s Partner Management Platform and real-time reporting tools.

Partnerize delivered real-time reporting, a unique insights dashboard, direct advertiser relationships and a dedicated Mandarin-speaking Customer Success Manager, enabling Fanli to update and prioritize offers on the fly. Using Partnerize’s solutions, Fanli achieved 231% year‑over‑year growth in conversions, drove 10x sales on Singles Day and recorded a 20% conversion increase for Nike’s “Super Fan” campaign, while providing full transparency to advertisers.

Fanli

Miao Fan

Client Support Director