Case Study: Everlane achieves scalable growth and high‑value customer acquisition with Partnerize

Everlane reaches beyond last-click affiliate metrics to acquire high-value customers and scale growth

Everlane, a digitally native DTC brand, needed a scalable way to acquire high‑value customers beyond last‑click affiliate metrics while keeping costs and manual work down. They partnered with Partnerize, leveraging the Partnerize platform and its Discover recruitment capabilities to automate affiliate program management and connect with storytelling‑focused content publishers.

Partnerize implemented a publisher diversification strategy via Discover, helping Everlane recruit and engage high‑quality content partners and automate time‑consuming affiliate tasks. The result was year‑over‑year revenue growth (Y1→Y3) with cost‑to‑acquire remaining lower than revenue, and a shift in revenue mix toward content channels: Syndicated Content 56.5%, Content 27.6%, Coupon 7.6%, Comparison Shopping 6.5% — outcomes Everlane attributes to the Partnerize platform.

Everlane

Loren Simon

Head of Digital