Case Study: Beautycounter achieves 2x more revenue-generating partnerships and 13% partner channel revenue growth with Partnerize

DTC brand Beautycounter leverages Partnerize to maximize their partner ecosystem at scale

Beautycounter, a direct-to-consumer beauty brand, faced the challenge of diversifying its partner base and increasing operating leverage after relying on a legacy affiliate network and last-click attribution. To improve partner-driven LTV and scale partner acquisition without adding manual burden, Beautycounter migrated its affiliate program to Partnerize in late 2019 and chose an intuitive Partnership Management Platform to automate partner discovery, recruitment, and optimization while its in-house team managed ecosystem expansion.

Using Partnerize’s Partnership Management Platform (including the Discover tools), Beautycounter streamlined partner recruitment and activation, doubling the number of revenue-generating partners within five months and driving a 13% increase in partner channel revenue since launch. Partnerize’s automated discovery and optimization capabilities enabled Beautycounter to more efficiently tap target demographics and scale measurable partner-driven growth.

Beautycounter

Libby Strobel

Digital Marketing Manager