Case Study: Dagne Dover drives content partner growth and 162% revenue increase with Partnerize

Dagne Dover bags its legacy affiliate provider to drive content partner growth with Partnerize

Dagne Dover, a performance bag company focused on problem-solving design, wanted to work specifically with content partners who could tell their brand story and engage audiences across the funnel. Their previous affiliate provider discouraged content relationships and constrained channel growth, so Dagne Dover migrated from Rakuten to Partnerize to refocus the program.

Partnerize completed the migration in under 20 days and used its recruitment and activation engine, Discover, plus Exclusive Code technology to find, recruit and incentivize content partners (including VOX Media). The results were dramatic: within two months 86% of recruited partners were content-focused and, over 12 months, content partners comprised 56% of joined partners; year-over-year metrics improved by +58% traffic, +177% conversions, +162% revenue, +75% conversion rate and a 400% increase in content partner relationships.

Dagne Dover

Nicole Weiss

VP of Marketing