Case Study: Clarks achieves 24% content-partner revenue growth and 44% spend recovery with Partnerize

Clarks unlocks the value of content partner growth with Partnerize’s Partner Management Platform and channel expertise

Clarks needed a single-vendor solution to move away from a legacy affiliate network and better optimize content creators who drive reach and new customers. They engaged Partnerize and adopted the Partnerize Partner Management Platform plus channel services to diversify their partner mix and tap expert support for managing diverse, high-value partnerships.

Partnerize implemented its Partner Management Platform and service-led approach, syndicating a social optimization with content partner BuzzFeed and deploying dynamic commissioning rules and spend-allocation controls to protect margins. The work delivered measurable impact: 24% month-over-month revenue growth for content partner types, 44% of spend recuperated through dynamic commissioning, and 17K incremental site visits — demonstrating Partnerize’s ability to broaden reach without sacrificing revenue.

Clarks

Gian Casimiro

Director, Performance Marketing