Case Study: Burrow achieves diversified, cost-effective customer acquisition with Partnerize

Burrow assembles the perfect customer acquisition strategy with diversified affiliate approach

Burrow, a direct-to-consumer furniture brand, faced rising customer acquisition costs in traditional channels like paid search, social and PR and needed to reach new audiences more efficiently. To solve this, Burrow turned to Partnerize, using the Partnerize platform (including its Discover technology) to tap partner distribution with a pay‑for‑performance model and broaden its marketing mix.

Partnerize helped Burrow identify, recruit and manage a diversified mix of partners—using automated lookalike partner recommendations—to converge brand and performance marketing. The program delivered measurable diversification: in Q3 2019 content syndication drove 50.6% of clicks and coupon sites 24.3%, while revenue was led by loyalty sites (34.8%), comparison sites (21.2%), content syndication (20.8%) and coupon sites (17.6%). Partnerize’s approach enabled Burrow to scale partner-driven traffic and revenue efficiently.

Burrow

LT Taylor

Director of Communications