Case Study: Lucky Brand achieves 38% YoY increase in new customer acquisition with Partnerize

Affiliate Marketing Fuels Lucky Brand’s New Customer Acquisition Challenge

Lucky Brand, a fast-growing American-heritage fashion retailer, needed a more holistic affiliate strategy to accelerate new customer acquisition beyond coupon and deal sites and reach top-of-funnel partners like bloggers, influencers, publishers and loyalty programs. To execute this shift, Lucky Brand partnered with MERGE to expand its program on the Partnerize partnership management platform, using Partnerize tools such as the Discover recruitment engine and dynamic commissioning capabilities.

MERGE audited Lucky Brand’s affiliate program and used Partnerize to recruit targeted content and loyalty partners, track new-customer orders, and dynamically adjust commissions to reward high-performing partners. The result: affiliate marketing became one of Lucky Brand’s most effective new-customer channels, with active partners up 34% YOY, active content partners up 142%, a 38% YOY increase in affiliate-channel new customer rate, and an ongoing new-customer rate of 60%+ — all achieved through the Partnerize-powered program.

Lucky Brand

Melissa Cohen

Senior Manager, Digital Marketing-Paid Media