Case Study: Otrium achieves multi‑million revenue, 250+ partnerships across 9 markets and 75% channel incrementality with Partnerize (supported by AMPC)

Affiliate channel proves the perfect outlet for Otrium & AMPC on the Partnerize platform

Otrium, an online fashion outlet leader, needed to activate the affiliate channel as a new growth lever and prove true incrementality beyond last‑click attribution. They launched their affiliate program on the Partnerize platform with set‑up and management support from consultants AMPC, and faced challenges around identifying incremental markets and partners, eliminating duplicate data, and enforcing a click‑to‑conversion window to prioritize quality traffic.

Using the Partnerize platform and AMPC’s consultancy, the team built a bespoke Incrementality Score combining three data sources, applied an attribution‑led cost‑of‑sale (COS) strategy with tailored fixed‑fee investments, and rapidly scaled recruitment. The outcome: within four months Otrium generated multi‑million dollar revenue, activated 250+ partnerships across nine markets (most launched in 45 days), achieved four consecutive months of ~100% month‑over‑month channel growth, and measured 75% channel incrementality, making affiliate one of Otrium’s most efficient marketing channels by COS.

Otrium