Case Study: HP achieves 16:1 ROI and 154% YOY order value growth with Partnerize

A dedicated team and strategic partnerships deliver big results for hp

HP, one of the world’s largest technology brands, wanted to reinvent its marketing strategy to scale digital partnerships and better attribute online revenue. To achieve this, HP partnered with Partnerize and adopted the Partnerize Partner Management Platform (PMP) plus a dedicated Customer Success Manager and Client Services Executive to enable a test-and-learn approach and product-specific reporting.

Partnerize implemented its SaaS partner-management platform and hands-on support, helping HP form strategic relationships (notably an exclusive UNiDAYS partnership) and focus spend on top partners. The results included a 16:1 ROI from digital partnerships, a 154% year-over-year increase in order value, UNiDAYS driving 20% of partner-program sales, and HP attributing a significant portion of online revenue to partnerships under Partnerize’s guidance.

HP

Paromita Mitra

Head of E-Commerce Marketing