Case Study: Yelp helps small businesses grow with PartnerCentric

Yelp - Customer Case Study

Yelp, through its Yelp for Business Owners program, wanted to help local businesses better promote themselves while providing a mix of free and paid advertising tools, including business pages, enhanced page features, and cost-per-click ads. PartnerCentric was brought in to support and professionally manage the Yelp for Business Owners affiliate program.

PartnerCentric implemented the affiliate program with a 60-day referral window and a promotion offering $300 in credit for free Yelp ads, helping drive adoption of Yelp advertising among small businesses. The program’s measurable impact was defined by a $100 payout when a small business paid for advertising, creating a clear performance-based incentive for referrals and new advertisers.

Yelp