Case Study: Willow modernizes motherhood with PartnerCentric's affiliate program

Willow - Customer Case Study

Willow, the company behind the Willow Pump wearable breast pump, wanted to help modernize motherhood with a product that gives users freedom and flexibility while pumping. The challenge was to promote a premium, innovative product in a way that could drive awareness and purchases for this new category of hands-free breast pumps.

PartnerCentric managed the Willow® Pump Affiliate Program to support affiliate-driven sales of the wearable breast pump. The program offered a 5% commission, a 30-day referral window, and an average order value of $500, helping create a performance-based channel to generate measurable pump purchases.

Willow