Case Study: VSP drives individual vision plan leads with PartnerCentric

VSP - Customer Case Study

VSP, a vision care provider, wanted to reach individuals and families who no longer had employer-sponsored vision coverage, including self-employed consumers, retirees, and people moving off group or COBRA plans. To expand access to these audiences, VSP launched VSP Direct and partnered with PartnerCentric to support its affiliate marketing efforts.

PartnerCentric professionally managed the VSP Affiliate Program, providing a dedicated affiliate program manager along with consistently updated creative banners and text links. The program offered commissions starting at $6 per lead, helping VSP attract and convert eligible consumers seeking individual vision plans.

VSP