Case Study: VSP achieves incremental affiliate growth with PartnerCentric’s FUSE Incrementality Technology

VSP boosts affiliate leads 22% with PartnerCentric

The customer, VSP Individual Vision Plans, sought to boost new customer revenue by diversifying its affiliate program and proving its ability to generate incremental revenue. To meet this challenge, they worked with the vendor PartnerCentric and utilized its FUSE Incrementality™ technology.

PartnerCentric identified high-performing channels and applied its FUSE Incrementality™ insights to expand promising new partnerships. This approach allowed VSP to concentrate its affiliate spending on high-value opportunities. The results included a 22% increase in leads, which constituted 18.5% of total affiliate sales, and a significant number of new leads that converted even after the campaign ended. This success led VSP to designate 25% of its 2024 affiliate marketing budget to additional campaigns with PartnerCentric.

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