Case Study: Children's Clothing Retailer Achieves Revenue Growth and Program Optimization with PartnerCentric

Taking Over Management from Another Agency, Immediate Revenue Increases and Program Optimization for a Children's Clothing Retailer

PartnerCentric took over affiliate program management for Children’s Clothing Retailer in July 2017 after the brand’s previous agency had driven declining year-over-year revenue and left the client unhappy with the strategy. The retailer needed a partner who could quickly improve performance during the critical back-to-school season while also strengthening sales, reach, and brand awareness.

PartnerCentric launched an accelerated growth plan that included publisher benchmarking, bonus incentives for inactive publishers, gap recruitment, holiday placement buys, a co-branded publisher page, and outreach to content partners and mommy bloggers. The results were immediate: Q3 2017 revenue reached $361,267, up 15% year over year, and Q4 2017 revenue hit $244,103, up 18% year over year, along with a 14% increase in productive publishers and a 23% increase in affiliate-driven traffic.