Case Study: Cutting Edge Technology Company boosts ROAS and revenue with PartnerCentric

PartnerCentric’s Strategic Management and Impact’s Cutting Edge Technology Combine to Bring a Rugged, Fitness-Focused Brand to Victory

Cutting Edge Technology Company, a fitness-focused brand, turned to PartnerCentric in 2012 to lower costs and improve affiliate program performance. Their commissions were too high, ROI was weak, and they wanted to attract more productive, niche fitness partners while consolidating fragmented tracking and data systems.

PartnerCentric reduced commissions, expanded recruiting and optimization efforts, and helped redesign the program around four commissionable actions, then led a 2015 migration to Impact’s platform to centralize tracking and enable features like unique promo codes and product data feeds. As a result, the program achieved a 9% average conversion rate increase, an 87% increase in average ROAS in one year, more than doubled ROAS over two years, and drove a 29% increase in productive partners and a 36% increase in revenue.