Case Study: Sees Extensive Program Growth Company achieves significant growth at lower costs with PartnerCentric

Long Term PartnerCentric Client Sees Extensive Program Growth at Lower Costs

Sees Extensive Program Growth Company partnered with PartnerCentric to increase incremental growth without raising overall Cost Per Sale (CPS). Although the program was already performing well, the customer needed a more strategic approach to unlock additional growth and optimize an underdeveloped affiliate program.

PartnerCentric implemented a three-pronged strategy that expanded into new publisher verticals, re-optimized underperforming publishers, and made the program more friendly to Nexus law constraints. PartnerCentric also simplified the commission structure to make the program more attractive to publishers and reduce costs. Over two years, revenue nearly doubled year over year, CPS dropped by more than $3, and the program added numerous productive partners and new revenue streams, including nearly seven figures from new partnerships.