Case Study: Retailer New Affiliate Company achieves rapid revenue growth and brand reach with PartnerCentric

Impactful and Immediate Revenue and Brand Reach for a Retailer New To Affiliate

PartnerCentric helped Retailer New Affiliate Company, a sneaker retailer new to affiliate marketing, launch its first affiliate program in October 2016. The customer wanted expert support with affiliate program implementation, integration, and ongoing strategic management to increase online sales, attract productive publishers, and expand brand reach.

PartnerCentric worked with the Pepperjam Agency Partner team to target the right publishers and build an incentivized campaign, including a SKU-based strategy and selective discounts for specific products. The approach generated immediate impact, including over $45K in one week from a top publisher promotion, a 95% increase in productive publishers by month three, 134% more monthly sales by month six, and affiliate revenue accounting for 30% of overall online revenue in 2017; the company also exceeded its $2.5MM annual revenue goal by June 2017.