Case Study: Iconic Shoe Retailer boosts affiliate revenue and ROAS with PartnerCentric

How Success Through the Affiliate Channel Led to Increased Budget for This Iconic Shoe Retailer

PartnerCentric worked with Iconic Shoe Retailer, an American classic footwear brand, to grow its affiliate program after moving away from a network management solution. The retailer wanted a more strategic agency partner to help attract new customers, increase revenue and ROAS, and build relationships with influencers and major content publishers.

PartnerCentric focused on stronger publisher engagement, curated content placements, and influencer outreach, pairing the right products with the right partners and increasing commissions where needed. The results were significant: total affiliate revenue grew 124% YoY in Period 1 of 2018 and 140% YoY in Period 2, while one major publisher saw increases of 167% YoY and 592% YoY in the two periods. Driven by this performance, Iconic Shoe Retailer increased budget for the affiliate channel.