Case Study: Leading Kitchen Appliance Provider achieves 17.8% of sales in three weeks with PartnerCentric

How PartnerCentric Helped Make Up 17% of Sales in Less than a Month for this Reputable Kitchen Appliance Brand

Leading Kitchen Appliance Provider partnered with PartnerCentric after launching a new affiliate program in October 2018. As a small kitchen appliance brand new to the channel, the company needed help expanding reach, driving incremental sales, and working around MAP pricing constraints without relying on traditional discount-driven retail tactics.

PartnerCentric built the program around non-traditional affiliate partners, including search partners, a fashion-focused content site, and an app publisher using survey-based experiences. The approach generated more traffic and revenue, added over 5,000 new-to-file email addresses, reached more than 10,000 potential shoppers with a new product, and delivered 17.8% of overall sales from affiliate in just three weeks.