Case Study: Leading Financial Services Provider exceeds subscription goals with PartnerCentric

Goals Consistently Exceeded Through Key Strategic Partnerships For a Financial Services Brand New to Performance Marketing

Leading Financial Services Provider was a multimedia financial services brand new to performance marketing, looking to grow paid subscriptions for its stock advising and retirement products. PartnerCentric was brought in to build and manage the affiliate/performance marketing program and help the brand hit incremental weekly subscription goals through this new channel.

PartnerCentric recruited and tested a mix of strategic partners, including Cartera Commerce, MoneyCrashers, TheDollarBuild, PropelMedia, Consumer’s Advocate, and other content, email, and traditional affiliate partners to drive scalable subscription sales. The approach consistently beat weekly targets by 47%, and the program delivered strong YoY growth including 524% in March 2019, 491% in April 2019, and 122% in May 2019, with several partners posting major gains such as iGive up 4,832% YoY and Wikibuy up 414% YoY.