Case Study: a globally recognized fashion brand achieves 25X ROAS with PartnerCentric

Globally Recognized Fashion Brand drives 7% of revenue and 25X ROAS with PartnerCentric

A globally recognized fashion brand sought to understand attribution within its affiliate program better and explore card linked offers (CLOs) to reach new audiences on financial sites. Their primary challenge was accurately measuring the performance and incremental value of these partnerships, as CLOs often lack the traditional tracking data found in standard affiliate programs. They partnered with PartnerCentric to navigate these concerns.

PartnerCentric negotiated a test campaign with a prominent CLO partner, securing a favorable budget and establishing clear ROAS targets. The solution exceeded all goals, with the campaign driving 7% of the brand's overall revenue and 39% of its affiliate revenue. The results finished at a 25.06X ROAS for existing customers and a 13.33X ROAS for new customers, far surpassing initial targets. PartnerCentric successfully delivered a highly profitable and insightful first CLO partnership for the brand.