Case Study: Iconic Brand Insturmental Providing exceeds fiscal goals with PartnerCentric

From Network to Agency Management: Implementing Custom Solutions to Exceed Fiscal Goals

PartnerCentric worked with Iconic Brand Insturmental Providing, a well-known retailer with a long history of selling rugged work clothing, to improve its affiliate program performance. The customer was concerned that, under traditional network management, the program would miss its 2016 fiscal goals and fall short of generating at least $1MM in sales during the critical mid-November to December holiday period.

PartnerCentric implemented a more tailored agency-management approach, starting with a gap analysis and then securing $25K in paid placements within five days, recruiting the right publishers, and increasing loyalty partner commission rates. As a result, Iconic Brand Insturmental Providing hit its fiscal goals on December 21, 2016, 10 days early, with 43% of sales generated in the first 45 days of management; the program also delivered 22% YoY sales growth in Q1 2017 and 43% YoY growth in sales and revenue since PartnerCentric took over.