Case Study: Large Retail Company achieves 74% revenue growth with PartnerCentric

From In-House to Agency Management: Program Growth and Strategic Optimization

Large Retail Company partnered with PartnerCentric to take over affiliate program management after relying on a limited in-house resource. The retailer wanted to drive year-over-year revenue growth, implement Nexus restrictions accurately, and improve publisher quality by removing inactive partners while expanding opportunities with new and existing affiliates.

PartnerCentric built a strategic optimization plan that included compliance setup, state-by-state Nexus restrictions, California non-solicitation forms, testing placements, monthly double-commission offers, and incentives like free products or commission boosts for reviews and placements. PartnerCentric also reactivated key publishers such as Ebates, removed 5,205 inactive partners, and improved communication with active affiliates. Results included a 17% increase in sales and 59% growth in revenue after 6 months, and a 23% increase in sales with 74% higher revenue after 9 months, with Ebates generating $224,715 in sales.