Case Study: Fashion Retailer achieves rapid affiliate growth with PartnerCentric

From coreOPM to Full-Service: Rapid Growth and Increased Service for a Fashion Retailer

Fashion Retailer, a prominent East Coast apparel brand with nearly 30 locations, partnered with PartnerCentric after realizing their previous digital agency wasn’t delivering the strategic affiliate optimization they needed. Starting with PartnerCentric’s coreOPM service, the customer sought better attribution reporting, more sales, stronger fashion publisher relationships, improved compliance, and support for holiday planning and peak-season placements.

PartnerCentric responded by recruiting top publishers, implementing commission segmentation, tightening fraud monitoring, and shifting the brand away from an evergreen 15% off promotion in favor of deeper short-term offers. After moving to full-service, Fashion Retailer saw revenue grow 17% year over year in 2017 while commissions and network fees rose only 3%; they also achieved 75% revenue growth during periods without percentage-off codes, a new social shopping partner became a top 10 publisher, and a holiday placement drove a 477% revenue increase.