Case Study: Because Market improves subscription growth for older adults with PartnerCentric

Because Market - Customer Case Study

Because Market is a next-generation personal care brand for older adults, offering bladder protection underwear and pads, skincare products, supplements, and other wellness products for people over 55. To support its free-trial-to-subscription model and reach a high-demand but underserved audience, the company partnered with PartnerCentric to professionally manage its affiliate program.

PartnerCentric implemented Because Market’s affiliate program with a 10% commission on converted trials, a 30-day referral window, and a variety of text links and banners. The program gave Because Market a structured way to promote its personalized subscription kits and improve acquisition, though the case study does not provide specific performance metrics beyond these program terms.

Because Market